Social media like Facebook and Twitter has changed the way we communicate — but email is still the Number One way to talk to your constituents and get folks involved in your work.
But far too many of us send really boring email.
We were moved to create this video because people who care about their organization’s communications kept coming to us asking how they could send compelling email like we do. So we made this video, summarizing what we know and we hope it’s useful for you.
Click play below to watch a preview — and for $1 to rent, or $2.50 to buy, you can watch the whole thing.
Isaac Luria has over a decade of experience writing emails with impact on behalf of organizations with thousands and even millions of email addresses on their list. It’s these fundamentals that the team puts into practice at Groundswell, the largest multifaith digital community on the Web with 200,000 list members.
Whether you’re a multi-million dollar foundation updating your list, or a grassroots organizer inviting your neighbors to an action, changing the way you email will improve your ability to get your message out.
Check out these great email examples:
|Stop faith-based bullying of social justice organizations.|
|My church is fighting Rosa's deportation|
|They kill her on Monday night. #KellyOnMyMind|
As I write this, yard signs are going up all over Tucson that say WE STAND WITH ROSA as a part of a new arm of our campaign to close her deportation case. But you don't have to be in Tucson to stand with Rosa ...
This is our moment. The Federal Budget and our policy priorities are moral decisions that shape our world – and as people of faith, we can build the moral movement for a better one. Please join me in signing a letter to Members of Congress endorsing the "People's Budget.”
Next week, we’re going straight to our New York decision makers to deliver a faithful petition that demands full and fair funding for our children’s schools.
Reserve tickets for The Leading Edge conference, April 24–26, 2015 at Middle Collegiate Church in Manhattan.
We delivered 25,000 petition signatures to our local ICE office to stop the deportation of Pastor Max – a beloved father and congregation leader.
Mennonite pastor Max Villatoro was detained last week by Immigration and Customs Enforcement on his way to work and could be deported this week. We need your signature today – tell ICE that this father and pastor needs to stay with his family and congregation.